FIELDBUILT · by Matt Spencer

An agency rents you attention. I build assets you own.

Rankings, reviews, content, and a lead engine that stay yours — whether or not you keep paying anyone. Web presence, search visibility, and lead systems for small businesses, built and operated by one accountable engineer.

See the offers Start a conversation

Proof, not promises

live & in production

theroofingbook.com ↗ A 1,290+ page programmatic roofing reference that ranks in Google and gets cited by AI answers.
myroofrisk.com ↗ An address-to-lead tool: enter an address, get a storm-risk score, an instant quote, and a routed lead.
thedenverroofer.com ↗ A local-SEO company site wired to a hardened contact-to-CRM lead pipeline. Built to rank and to convert.
gunlawscolorado.com ↗ A plain-English legal reference built to rank statewide on high-intent search.
cowaterrights.com ↗ A Colorado water-rights guide with a downloadable lead magnet behind an email capture.

The live test

try it yourself

Don't take my word for it. Run your site — and your agency's site — through Google's own speed test at pagespeed.web.dev, then run one of mine. The scores tell the story better than I can.

The offer ladder

web + search core, social add-on

Foundation

Get on the map

$3,500–$5,000 one-time

+ optional Care plan $150/mo — hosting, updates, monitoring

Everything a real web presence needs on day one, set up the way the big operators do it.

Fast, modern 5–10 page site on the edge (static, on Cloudflare)
Domain, DNS, and Google Business Profile set up and optimized
Search Console + Bing, sitemap, and IndexNow so you get indexed
Contact forms with reliable transactional email — no dropped leads
Analytics and structured data (JSON-LD) in from the start
Mobile and page speed done properly, not bolted on later

See a Foundation-class build: thedenverroofer.com ↗

Growth

Get found

$1,000–$1,500 / month

Requires Foundation or an equivalent existing site

The recurring local-SEO program that turns a site into a channel that compounds every month.

Service-area and city pages that build authority over time
One in-depth authority guide published every month
Review engine: Google Business Profile posts + a steady review-ask cadence
Citation cleanup and local-listing consistency
Technical SEO monitoring so nothing quietly breaks
A monthly plain-English report: what moved, what's next

See the content engine at work: theroofingbook.com ↗

Flagship

Authority

Stand out

$5,000 / month

Limited to a small number of clients — seats are capped

The programmatic SEO and AI-answer playbook behind my own properties, applied to your niche.

Data-backed programmatic page families, built to scale
Full AEO package: llms.txt, structured data, AI-answer monitoring
A custom lead-magnet tool for your business — calculator, lookup, or risk score
AI automations: intake, lead routing, follow-up sequences
Quarterly strategy, hands-on
A capped roster so every client gets real attention

See a custom lead tool live: myroofrisk.com ↗

Add-on · any tier

Social Presence

Stay visible

$750–$1,500 / month

Attaches to Foundation, Growth, or Authority

A steady social presence that doesn't stall on you sending content — a simple capture system does the heavy lifting.

10–12 platform-native posts a month across three platforms
Produced from a simple shot-list capture system, not content homework
Captions written for each platform's voice
Scheduling handled for you
A monthly engagement report

Proof I produce content at volume: theroofingbook.com ↗

Quoted per project

not everything fits a tier

Custom app builds

A calculator, a lookup tool, a portal, an internal system — the kind of software the MyRoofRisk funnel is made of. Scoped and quoted per project.

Platform rescues

A slow WordPress, Wix, or GoDaddy-builder site made genuinely fast in place — performance, caching, and technical SEO, no rebuild required. Quoted per project.

Tell me about your project

How it works

three steps

01

A short paid audit

I look at where you actually stand — site, search, and lead path — and find the gaps that matter.
02

A plan with real numbers

You get a concrete plan and honest scope, priced up front. No mystery retainer, no moving goalposts.
03

I build it and run it

The work ships, and the assets are yours. I keep the tracking honest and the system running.

I won't promise you a lead number by Friday or first-page rankings in 30 days — anyone who does is guessing or lying. I promise honest tracking and assets you own.

Start a conversation

no obligation

Not ready to talk? Start with the free scan.

Run your website through the same audit I run for paying clients — search authority, review gap, speed, tracking — benchmarked against the competitors who outrank you. Full report in about a minute, no call required.

Run my free scan