Matt Spencer · Denver, Colorado
Fieldbuilt is one accountable engineer designing, shipping, and operating fast websites, local-search systems, and custom tools for small businesses.
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01 / Selected work
Real systems, operating in public. Each one turns messy information into something commercially useful.
A proprietary pipeline combines a decade of severe-weather history with property-level signals, giving roofers a useful answer instead of another form submission.
A structured roofing reference where every fact traces back to a source. An 8-pass validation pipeline emits interlinked, search-optimized pages that compound like an asset instead of aging like a brochure.
Local-search architecture connects to a validated, rate-limited contact pipeline with persistent records and redundant notifications.
02 / Services
No mystery retainers. Choose the level of infrastructure your business actually needs.
Look right everywhere
Professional upkeep for a business that already has a site worth keeping: everything a customer or Google checks stays fast, accurate, and answered.
For businesses with an established site
Maintenance and reputation only. Growth work lives in Growth Engine.
Discuss this optionOut-rank your market
The complete growth system: a new website, a compounding search program, and a live dashboard that shows what every dollar did.
Everything in Presence, plus
New custom website included with a 12-month term. Leading niche agencies charge more than this before the website.
Discuss this optionOwn the market
Category dominance: paid media, social, proprietary data and tools, and automation working as one defensible asset.
Everything in Growth Engine, plus
Limited to a small number of clients. Seats are capped.
Discuss this optionBest fit: established local businesses that want their marketing measured, not narrated. Every claim on this page is testable; ask and I will run the tests in front of you.
Just need a website? A fast, credible site with search, analytics, and hardened lead forms set up right. Fully owned by you, no retainer.
Need more than Market Leader? Multi-site programs, dedicated capacity, and custom data systems, scoped per engagement.
Start a conversation03 / Process
Every project on this page runs on the same method. See how it works in practice
Audit the site, search landscape, and lead path. Separate expensive noise from the gap that matters.
Define the buyer journey, information architecture, measurement plan, and honest scope before building.
Build quickly, test aggressively, instrument the important actions, and put the real thing in production.
Watch the numbers, fix what breaks, and invest in the parts that become more valuable over time.
04 / About
I’m Matt Spencer, a founder-engineer in Denver. I work directly with the owner, build the system, and remain accountable after launch. AI increases the amount I can execute; architecture, judgment, and standards stay personal.
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